In admissions, it’s easy to give up on leads that go dark.
Maybe they:
Stopped replying after an info session
Never booked a call after filling out a form
Went quiet mid-conversation
These leads get labeled “inactive” or “uninterested,” and they sit untouched in a CRM graveyard. But in reality, many of them are still potential students—they just need the right nudge at the right time.
Cory doesn’t let old leads go to waste. Instead, she runs strategic cold email campaigns that feel personal, timely, and relevant—even months later.
Here’s how Cory re-engages dormant contacts:
“Hi Nina! We’re hosting a portfolio review session next week for prospective UX students. I remembered you were exploring this program—would you like me to save you a spot?”
✔️ Relevant to past interest
✔️ Connected to a real event or benefit
✔️ Low-pressure invitation to reconnect
“Just a heads-up—the early application window for UX closes next Friday. Want me to walk you through what’s needed?”
✔️ Builds urgency
✔️ Offers assistance
✔️ Positions Cory as helpful, not pushy
If email doesn’t work, Cory tries text—still warm, still human.
“Hey Nina—just checking in. Still interested in UX? I’d be happy to help if the timing’s better now.”
Cory watches for quiet leads and surfaces new angles—scholarships, deadlines, events—so it doesn’t feel random.
Instead of starting cold, Cory brings context: “You asked about UX,” or “You downloaded the guide last fall.”
Cory sends the messages, manages replies, and flags re-engaged leads—your team just steps in when it’s time to talk.
Schools using Cory have seen up to 30% reactivation rates on cold leads—without buying new lists or running more ads.
You’re Nina, a prospective student who reached out to Westbridge Tech University about their UX Design program six months ago. At the time, you were interested—but life got in the way. You never responded to emails or booked a call.
Today, out of nowhere, you get a thoughtful, personalized email from Cory. It mentions a brand-new portfolio review session that might help your application stand out.
Cory’s message doesn’t feel spammy or recycled. It’s exactly what you needed to hear—and it reignites your interest.
“📩 I thought I stopped hearing from you—why are you reaching out now?”
“🎨 What’s this portfolio review session you mentioned?”
“🤔 How did you remember I was interested in UX Design?”
“💡 I’m still unsure—is it okay if I just ask a few questions?”