The Problem: Most “Dead” Leads Aren’t Actually Dead
In admissions, it’s easy to give up on leads that go dark.
Maybe they:
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Stopped replying after an info session
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Never booked a call after filling out a form
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Went quiet mid-conversation
These leads get labeled “inactive” or “uninterested,” and they sit untouched in a CRM graveyard. But in reality, many of them are still potential students—they just need the right nudge at the right time.
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The Solution: Cold Email with a Warm Touch
Cory doesn’t let old leads go to waste. Instead, she runs strategic cold email campaigns that feel personal, timely, and relevant—even months later.
Here’s how Cory re-engages dormant contacts:
Message 1: New Opportunity Hook (30–60+ days inactive)
“Hi Nina! We’re hosting a portfolio review session next week for prospective UX students. I remembered you were exploring this program—would you like me to save you a spot?”
✔️ Relevant to past interest
✔️ Connected to a real event or benefit
✔️ Low-pressure invitation to reconnect
Message 2: Deadline Reminder
“Just a heads-up—the early application window for UX closes next Friday. Want me to walk you through what’s needed?”
✔️ Builds urgency
✔️ Offers assistance
✔️ Positions Cory as helpful, not pushy
Message 3: Alternate Channel Ping
If email doesn’t work, Cory tries text—still warm, still human.
“Hey Nina—just checking in. Still interested in UX? I’d be happy to help if the timing’s better now.”
Why This Works
Timing + Relevance = Engagement
Cory watches for quiet leads and surfaces new angles—scholarships, deadlines, events—so it doesn’t feel random.
AI That Remembers You
Instead of starting cold, Cory brings context: “You asked about UX,” or “You downloaded the guide last fall.”
No Extra Staff Time
Cory sends the messages, manages replies, and flags re-engaged leads—your team just steps in when it’s time to talk.
Better ROI from Existing Lists
Schools using Cory have seen up to 30% reactivation rates on cold leads—without buying new lists or running more ads.
Try Talking to Cory
Scenario: From Ignored to Interested Again
You’re Nina, a prospective student who reached out to Westbridge Tech University about their UX Design program six months ago. At the time, you were interested—but life got in the way. You never responded to emails or booked a call.
Today, out of nowhere, you get a thoughtful, personalized email from Cory. It mentions a brand-new portfolio review session that might help your application stand out.
Cory’s message doesn’t feel spammy or recycled. It’s exactly what you needed to hear—and it reignites your interest.
🗣️ Try saying things like:
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“📩 I thought I stopped hearing from you—why are you reaching out now?”
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“🎨 What’s this portfolio review session you mentioned?”
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“🤔 How did you remember I was interested in UX Design?”
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“💡 I’m still unsure—is it okay if I just ask a few questions?”
This isn’t a form submission. It’s a live test of how fast and effective AI admissions can be.
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