The Problem: Dormant Leads Are Easy to Lose—and Hard to Track
Most admissions teams rely on manual reminders or notes in a CRM to check back with leads who go dark. But with hundreds of prospects in motion, it’s easy for months to pass without a single follow-up.
That means:
- Warm leads drift away
- Counsellors forget to re-engage
- You lose students who were this close to applying
That’s where Cory’s Re-engagement Campaign steps in.
The Solution: AI-Driven Check-Ins at Just the Right Time
Cory monitors every lead’s activity—across calls, texts, emails, and form interactions. If a lead hasn’t responded in 30 days, Cory sends a personalized message designed to reignite the conversation.
Here’s how it works:
At 30 Days Inactive
“Hi Maria, hope you’ve been well! I wanted to share that we’ve just opened a few new scholarships that might be a great fit. Want me to send you the details?”
- Helpful, not pushy
- Offers new value, not just a generic “checking in”
At 60 Days Inactive
“Just a heads-up—we’ve got a virtual open house next week for our Fall cohort. You’re still on our list, and I’d love to save you a spot if you're still curious.”
- Event-based nudge
- Reconnects with students who needed time or were waiting for a trigger
Why This Works
Right Time, Right Message
30 and 60 days are ideal points for follow-up: far enough out for a lead’s life to change, but not so far they’ve forgotten you.
Fresh Hooks, Not Recycled Templates
Each message references new content—scholarships, events, deadlines—giving real reasons to re-engage.
Zero Staff Workload
Cory runs it all in the background. Counsellors only jump back in when a lead replies or books a call.
Higher Conversion from Dormant Leads
Schools using Cory’s re-engagement flow have seen:
- 30–40% reply rates on timed check-ins
- Reactivation of leads that had gone quiet for 60+ days
Scenario: Rebooking After a Missed Appointment
Imagine you’re Maria, a prospective student who reached out to Westbridge Tech University about their Healthcare Management program two months ago. You spoke with someone briefly, got a few emails… and then life happened. 💤
You never applied, never unsubscribed, and honestly forgot all about it.
But today, Cory messages you with a friendly update: there’s a new scholarship that fits your profile. Then, a few weeks later, she checks in again with an invite to a virtual open house. No pressure—just helpful updates that feel timely and personal.
In this demo, Cory plays the role of an admissions assistant who never forgets a lead. She’s persistent without being pushy, and always has something valuable to share when she checks in.
🗣️ Try saying things like:
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“🧠 I think I talked to someone a while ago—are you following up?”
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“🎓 Tell me more about the new scholarship you mentioned.”
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“📅 Can I still join that open house next week?”
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“🤔 I’m not sure if I’m ready yet—will you keep in touch?”