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Leads with Timely AI Outreach

  Colaberry Marketing Team  ·  2 minute read
You did everything right. A prospective student booked a call or campus tour.
Not every student goes from inquiry to enrollment in one smooth motion.

In fact, many start strong—attending an event, chatting with your team, showing real interest—and then go quiet.

They stop replying.
 They miss reminders.
 They ghost.

But these dormant leads aren’t dead—they’re just paused. And if you time it right, a single well-placed message can bring them back to life.
 
 
 
 
The Problem: Dormant Leads Are Easy to Lose—and Hard to Track
Most admissions teams rely on manual reminders or notes in a CRM to check back with leads who go dark. But with hundreds of prospects in motion, it’s easy for months to pass without a single follow-up.


That means:
  • Warm leads drift away
  • Counsellors forget to re-engage
  • You lose students who were this close to applying
That’s where Cory’s Re-engagement Campaign steps in.

The Solution: AI-Driven Check-Ins at Just the Right Time
Cory monitors every lead’s activity—across calls, texts, emails, and form interactions. If a lead hasn’t responded in 30 days, Cory sends a personalized message designed to reignite the conversation.

Here’s how it works:

At 30 Days Inactive
“Hi Maria, hope you’ve been well! I wanted to share that we’ve just opened a few new scholarships that might be a great fit. Want me to send you the details?”
  • Helpful, not pushy
  • Offers new value, not just a generic “checking in”

At 60 Days Inactive

“Just a heads-up—we’ve got a virtual open house next week for our Fall cohort. You’re still on our list, and I’d love to save you a spot if you're still curious.”
  • Event-based nudge
  • Reconnects with students who needed time or were waiting for a trigger

Why This Works
Right Time, Right Message
30 and 60 days are ideal points for follow-up: far enough out for a lead’s life to change, but not so far they’ve forgotten you.

Fresh Hooks, Not Recycled Templates
Each message references new content—scholarships, events, deadlines—giving real reasons to re-engage.

Zero Staff Workload
Cory runs it all in the background. Counsellors only jump back in when a lead replies or books a call.

Higher Conversion from Dormant Leads
Schools using Cory’s re-engagement flow have seen:
  • 30–40% reply rates on timed check-ins
  • Reactivation of leads that had gone quiet for 60+ days
 

Scenario: Rebooking After a Missed Appointment

Imagine you’re Maria, a prospective student who reached out to Westbridge Tech University about their Healthcare Management program two months ago. You spoke with someone briefly, got a few emails… and then life happened. 💤

You never applied, never unsubscribed, and honestly forgot all about it.

But today, Cory messages you with a friendly update: there’s a new scholarship that fits your profile. Then, a few weeks later, she checks in again with an invite to a virtual open house. No pressure—just helpful updates that feel timely and personal.

In this demo, Cory plays the role of an admissions assistant who never forgets a lead. She’s persistent without being pushy, and always has something valuable to share when she checks in.

🗣️ Try saying things like:

  • “🧠 I think I talked to someone a while ago—are you following up?”

  • “🎓 Tell me more about the new scholarship you mentioned.”

  • “📅 Can I still join that open house next week?”

  • “🤔 I’m not sure if I’m ready yet—will you keep in touch?”

 

 

How many quiet leads are sitting in your CRM right now?
 
Cory doesn’t wait and hope—they follow up with precision, timing, and empathy.
 

This isn’t a form submission. It’s a live test of how fast and effective AI admissions can be.