Capturing New Leads Before They Cool
Colaberry Marketing Team
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3 minute read
In college admissions, first contact isn’t just important—it’s everything.
When a prospective student fills out a request info form, they’re at peak interest. But that window of intent closes fast.
If they don’t hear back quickly, they move on. Often to your competitor.

The Problem: Minutes Matter—But Most Teams Can’t Keep Up
Multiple studies show that responding within 5 minutes makes you:
- 100× more likely to connect
- 21× more likely to qualify a lead
In education, that’s even more critical. Students often fill out forms at night, between jobs, or during breaks—and if your team doesn’t respond immediately, the moment is lost.
But let’s face it: most admissions teams can’t hit that 5-minute response window, especially:
- After hours
- On weekends
- During high-volume periods
Instead of a response, students often get silence—until the next day.
By then, they’ve likely inquired elsewhere.
The Solution: Cory’s 30-Second Rule
Cory is your AI admissions assistant that never sleeps, never forgets, and never leaves a hot lead waiting.
When a new inquiry comes in, Cory jumps into action—in under 30 seconds—across multiple channels:
SMS:
“Hi Maya! Thanks for reaching out about our Data Analytics program. Want me to text you the course overview or set up a quick call?”
“Hi Maya! Thanks for reaching out about our Data Analytics program. Want me to text you the course overview or set up a quick call?”
Email:
Personalized welcome email with program details, a call link, and a helpful FAQ.
Voice Call (Optional):
If enabled, Cory places a natural-sounding outbound call inviting the student to chat immediately.
Then, over the next four days, Cory keeps the conversation alive:
- Day 2: A “checking in” email
- Day 3: A text with a program tip or alumni story
- Day 4: Final follow-up with a call-to-action
Cory doesn’t give up after one try—and never sends the same message twice.
Why It Works
We Strike While the Iron’s Hot
Lead intent is highest right after inquiry. Cory ensures you always respond first—even during off-hours.
Lead intent is highest right after inquiry. Cory ensures you always respond first—even during off-hours.
Smart, Polite Persistence
Most reps follow up once or twice. Research shows 80% of conversions happen after 5+ touchpoints. Cory handles this automatically, without being pushy.
Most reps follow up once or twice. Research shows 80% of conversions happen after 5+ touchpoints. Cory handles this automatically, without being pushy.
Staff Time Saved
Cory does the chasing, classifying, and scheduling. Your team only steps in once a lead is engaged and qualified.
Cory does the chasing, classifying, and scheduling. Your team only steps in once a lead is engaged and qualified.
Higher Enrolment Funnel Performance
Schools using Cory have reported:
Schools using Cory have reported:
- 3–5× more initial engagement
- Reduced lead response time from hours to seconds
- Consistent follow-up on 100% of new leads
From Click to Conversation: A Lead Journey
Let’s say a student named Carlos fills out your form at 9:17 PM on a Thursday.
By 9:17:30 PM, Cory has already:
- Texted Carlos a friendly intro
- Emailed him a course guide
- Logged the inquiry in your CRM
By Day 2, Carlos has a follow-up with a personal message answering a common FAQ.
By Day 4, Carlos has either booked a call—or been tagged as “not ready” but kept warm for future outreach.
All without a single staff member touching it.
Try Talking to Cory
Scenario: Capturing a New Lead Before They Cool
Imagine you’re Carlos, a prospective student interested in the Data Analytics program at Westbridge Tech University. It’s 9:17 PM on a Thursday, and you’ve just filled out a “Request Info” form on the school’s website. Normally, you’d expect to wait until morning to hear back.
But this time, within 30 seconds, Cory reaches out. You get a friendly text thanking you for your interest, an email with program details, and an invitation to set up a call—all before you’ve even closed your browser tab.
Over the next few days, Cory keeps the conversation alive. She checks in with you, shares an alumni success story, and gives you a simple way to book a call when you’re ready. Instead of your interest cooling off overnight, Cory keeps you engaged from the moment you click “submit.”
Try saying things like:
- “Wow, that was fast—are you really available right now?”
- “Can you text me the program overview instead of calling?”
- “What happens if I’m not ready to apply yet?”
- “How do you already know my name?”
Just enter your name, email, and phone number—and Cory will give you a call within seconds to start the conversation. From there, she'll guide you through a real-time demo and schedule your meeting.
This isn’t a form submission. It’s a live test of how fast and effective AI admissions can be.