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From Cold Lead to Enrolled Student

  Colaberry Marketing Team  ·  2 minute read
Every admissions team has them: cold leads that ghosted after the first email, no-showed for a call, or stopped replying altogether.
But what if those leads aren’t “lost”? What if they just need a better follow-up?

That’s exactly what Cory’s AI-powered drip campaigns are built to solve.
 
 
 

 

The Problem: Manual Follow-Up Isn’t Scalable

Most admissions counsellors don’t have the time to chase every lead. Following up consistently across email, SMS, and phone is nearly impossible when you’re juggling open house events, interviews, and application reviews.

As a result, 60–70% of inquiries go cold simply because no one followed up enough.

The Solution: Cory’s Smart Follow-Up Engine
Cory turns forgotten leads into real opportunities through multi-channel, multi-touch drip campaigns—all powered by AI.

Here’s how it works:

  • Drip Campaigns customized for each lead status (new, no-show, ghosted, interested-but-busy)

  • Contextual Conversations using memory of previous calls, emails, and replies

  • Channel Switching: If SMS fails, Cory sends an email. If calls go to voicemail, Cory texts.

  • Real-Time Classification: Each response is analysed by GPT-4 to detect tone, interest level, and intent


The result? Cory keeps the conversation alive, even when humans can’t.


What a Cory Campaign Looks Like

Let’s say a lead booked a call, but didn’t show up. Here's how Cory handles it:

  1. Missed Call Detected → Cory waits 20 minutes, then sends a follow-up text:
    “Hey Jasmine, sorry we missed you! Would you like to reschedule?”
  2. No Reply? → Cory follows up next morning via email with a one-click booking link.

  3. Still Cold? → Cory sends a short voice call later that week with a personalized message based on program interest.

  4. Engaged Again? → Cory classifies the response and hands off to your team, fully briefed.

Every message sounds human, remembers past context, and nudges the lead closer to action—without annoying them.


Results That Speak for Themselves
✅ 3× more engagement on drip sequences that include SMS + voice
✅ 50% reduction in counsellor workload for follow-ups
✅ Higher reactivation rates from “cold” or “no-show” leads


Try Talking to Cory

Scenario: You’re a prospective student who filled out a form at Hillside Business College three weeks ago but never followed up. Cory is now checking in to keep the conversation alive.

Try asking Cory:

  • "Hey, I think I filled something out a while ago—can you remind me what I was interested in?"

  • "Why are you texting me now? I didn’t reach out again."

  • "I’m still thinking about school—what happens if I don’t reply right away?"


 

Just enter your name, email, and phone number—and Cory will give you a call within seconds to start the conversation. From there, she'll guide you through a real-time demo and schedule your meeting.


This isn’t a form submission. It’s a live test of how fast and effective AI admissions can be.