September 5, 2025

How to Win Back Students Who Seemed to Vanish

Agent Cory Team · 2 minute read

The Problem: Dormant Leads Are Easy to Lose—and Hard to Track

In admissions, not every prospect disappears because they’ve lost interest.

Some leads:

Got overwhelmed with life
Needed time to think
Were waiting for a trigger—like a scholarship or event

Unfortunately, most schools don’t have a system for following up once a lead goes quiet. Counselors set manual reminders, but between events, applications, and hundreds of leads, people fall through the cracks.

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The Solution: Cory’s 30/60-Day Re-Engagement Flow

Cory automatically tracks every inquiry, every interaction, and every period of silence. When 30 days go by without a reply, Cory gently checks back in—with something new to offer.

Here’s How the Sequence Works:

At 30 Days of Inactivity
Cory sends a personal message:
“Hi Maria, hope you’ve been well! We just opened a few new scholarships for the Business Analytics program. Want me to send the details?”

✔️ Friendly, not pushy
✔️ Anchored in new value—not a vague “checking in”
At 60 Days of Inactivity
A second touchpoint follows:
“Just a heads-up—our virtual open house is next week. Want me to save you a spot?”

✔️ Time-sensitive offer
✔️ Adds urgency with no pressure

Why This Works

Perfect Timing

The 30–60 day window is ideal. Long enough for a student’s situation to change, short enough that they still remember you.

Intelligent Memory

Cory remembers the last conversation and program of interest—so the messages are relevant, not random.

Structured, But Human

These aren’t spam blasts. Each message is written like a one-to-one note, using past activity and preferences.

No Work for Your Team

Counselors don’t need to keep track or dig through the CRM. Cory does the monitoring, outreach, and qualification automatically.

The Results

Schools using Cory’s re-engagement campaign have reported:

30–40% response rates on timed check-ins
Recovered leads who’d gone quiet for 60+ days
Increased event sign-ups and applications from “dormant” lists

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📌 Scenario: A Friendly Check-In That Hits Just Right

You’re Maria, a prospective student who showed interest in Westbridge Tech University's Business Analytics program two months ago. You attended an info session, asked a few questions—but never applied.

Life got busy. You forgot to follow up.

Now, Cory reaches out with a perfectly timed message about new scholarships and an upcoming virtual event. It's warm, specific, and makes you reconsider.

🗣️ Try saying things like:

“💡 I didn’t think you’d follow up after all this time—how did you know I was still interested?”
“🎓 What’s the scholarship about? Am I still eligible?”
“📅 Can I still join the open house next week?”
“👀 How did you remember which program I asked about?”

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